Santa Cruz-Watsonville, CA

The Santa Cruz-Watsonville, CA metropolitan statistical area (MSA) is located on the central coast of California, about 60 miles south of San Francisco and 30 miles north of Monterey. The MSA includes the cities of Santa Cruz, Watsonville, Capitola, and Scotts Valley, as well as the unincorporated areas of Aptos, Soquel, and Rio Del Mar.

The Santa Cruz-Watsonville MSA is a popular destination for retirees and second home buyers due to its mild climate, natural beauty, and proximity to major metropolitan areas. The region has seen strong growth in recent years, with the median home price rising from $500,000 in 2013 to $850,000 in 2019. The median rental price has also increased significantly during this time period, from $1,600/month to $2,700/month.

There are several factors driving these trends. First, there has been an influx of high-tech workers into the region due to the growing presence of tech companies like Google and Facebook in nearby Silicon Valley. These workers are attracted to the Santa Cruz-Watsonville MSA for its quality of life – including its beaches, redwood forests, and laid-back vibe. Second Home buyers are also drawn to the region as a place to escape the hustle and bustle of city life – especially those looking for a retirement or vacation home. And finally , investors are taking advantage of the region’s strong rental market by purchasing properties that can be used as vacation rentals or long-term rentals.

Looking ahead , it is likely that these trends will continue . The Santa Cruz-Watsonville MSA is a desirable place to live , work , and play , and its popularity is only increasing . This means that prices will continue to rise , making it an excellent investment opportunity for those looking to purchase property in the area .